Malaysia’s e-commerce scene has been relatively crowded these days. But who’s dominating each vertical?
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Which are the top or most popular e-commerce sites in Malaysia?
Here, we are compiling the rankings by segment or the nature of the e-commerce business. Our methodology is pretty straightforward by retrieving the data from Alexa’s top 500 sites in Malaysia (on 1 July 2013). However, some popular names are missing from the top 500 so we are including them here as well.
Do take note that some notable names such as Parkson Online, Trosworld, Bubucaca. PostMe, and AirAsiaMegastore are missing from this compilation as their Alexa rankings are marginally below their competitors in respective segment. However, some of the sites above might continue to grow and we will observe them again in the near future.
Before we start, you might want to read our post earlier on e-commerce history & milestones in Malaysia.
Let’s get started with a visual first, followed by the rankings & tables.
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| Top & Popular E-Commerce Sites in Malaysia (click to enlarge) |
Online Classified
| Alexa # | Brand |
| 9 | Mudah.my |
| 251 | OLX.com.my |
Alright, online classifieds are not e-commerce sites contrary to popular belief here. An e-commerce site needs to at least facilitate online payment. Nevertheless, it complements the e-commerce ecosystem. The heavyweight Mudah.my might venture into EC business in the future, as well. Who knows?
International Sites
| Alexa # | EC Site / Brand |
| 8 | Amazon |
| 36 | Taobao |
| 39 | eBay |
| 63 | Alibaba |
| 160 | Tmall.com |
| 403 | Etsy |
International sites here refer to merchants, operation, and fulfillment are mainly overseas. Amazon is officially the top e-commerce site in Malaysia. It is even scarier (as compared to local businesses) if they are able to provide free shipping to Malaysia. The same goes to Taobao where the impact has been seen in Taiwan.
Online Marketplace
| Alexa # | EC Site / Brand |
| 16 | Lelong.my |
| 90 | eBay Malaysia |
| 227 | Qoo10 |
| 377 | Youbeli |
| 510 | Rakuten |
| 1407 | Easy.my |
The list above consists of C2C, B2C, B2B2C marketplaces, with Lelong.my being the undisputed number one local e-commerce site. Foreign companies like eBay, Qoo10, and Rakuten have set up local sites and operations in recent years.
B2C / Specialty Store
| Alexa # | EC Site / Brand |
| 96 | Lazada |
| 113 | Zalora |
| 205 | ipmart.com |
| 331 | Dell.com |
| 393 | Superbuy |
| 499 | MobileMegaMall |
| 615 | ThePopLook |
| 705 | HiShop.my |
| 989 | MPH Online |
| 1300 | ShaShinKi |
| 1772 | FashionValet |
This is a crowded segment dominated by Rocket Internet’s Lazada and Zalora. The popular e-commerce verticals here are consumer electronics and fashion.
Ticketing / Travel
| Alexa # | EC Site / Brand |
| 28 | AirAsia |
| 65 | Agoda |
| 107 | Golden Screen Cinemas |
| 116 | Malaysia Airlines |
| 127 | Booking.com |
| 186 | Expedia.com.my |
| 241 | TGV Cinemas |
| 398 | AsiaRooms |
The first wave of e-commerce uptake in Malaysia was masterminded by AirAsia. With their tagline, ‘Everyone can fly’, people started paying online using credit cards. Travel and movie ticketing is a big segment with huge online transactions going on.
Deal Sites
| Alexa # | EC Site / Brand |
| 60 | Groupon.my |
| 184 | MyDEAL |
| 239 | LivingSocial |
| 339 | Dealmates |
| 406 | StreetDeal.my |
| 489 | MilkADeal |
The second wave of e-commerce uptakes (also known as Groupon clones craze) in Malaysia was led by Groupon, LivingSocial and gang, with probably more than 100 deal sites in a dead pool since then. Also, it will be debatable to include Dealmates in this segment as it is shifting to a flash sales model.
Luxury Shopping
| Alexa # | EC Site / Brand |
| 417 | MySale |
| 1376 | Reebonz |
| 3834 | Haute Avenue |
Luxury shopping also known as exclusive shopping club was spearheaded by Singapore’s Reebonz, and since has seen other competitors join in.
Lifestyle Shopping
| Alexa # | EC Site / Brand |
| 1453 | White.my |
| 2860 | DSYR |
| 4712 | Kwerkee |
Lifestyle shopping is a relatively new segment which was mostly inspired by Fab.com. Another Singapore-based site, HipVan is also venturing into Malaysia at the time of writing.
Online Grocery
| Alexa # | EC Site / Brand |
| 977 | Tesco Online Shopping |
| 16825 | Doorstep |
| 18988 | Presto |
Used to be quiet, this segment has recently been revived by Tesco’s launching of online shopping. The other players have to focus on their own niche areas such as B2B, imported goods etc.
Online Food Delivery
| Alexa # | EC Site / Brand |
| 3639 | Foodpanda |
| 12339 | Room Service Deliveries |
We are not sure why but until today, pizza is still the first thing that came to mind when ordering food online, even with the existence of online food delivery aggregators above. Unsurprisingly, Domino’s Pizza (Alexa #: 718) and Pizza Hut Delivery (Alexa #: 2910) are both more popular than the aggregators.
Penny Auction
| Alexa # | EC Site / Brand |
| 1221 | Sold.my |
| 4117 | Chika Pow Wow |
| 5743 | PennyAuction |
| 6634 | uBid.my |
This is a sensitive segment as it is related to scam at times. However, not all sites are scammers. If you are not sure on how penny auctions work, read this.
Note: Alexa # = Alexa rank in Malaysia (on 1 July 2013)
Who are behind these e-commerce sites?
Do you know that some of the sites are either founded by the same team, backed by the same company, or have joint ventures with others? You can find out from the visual below who are behind those familiar brands and how they are related.
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| Who are behind the popular e-commerce sites? (click to enlarge) |
Feel free to leave a comment below should you have any thoughts on this topic, or think certain notable names were missed from our compilation above.Image may be NSFW.
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The post Top & Popular E-Commerce Sites in Malaysia appeared first on e-commerce.milo.
The post Here are the kings and queens of the Malaysian e-commerce scene appeared first on e27.